Ipsos worldwide website
Building from scratch a website's factory and deploying locally in more than 80 countries
Ipsos is the third largest market research company in the world, located in 90 markets and employing more than 18,000 people.
Their researchers, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Ipsos offers almost 75 business solutions, all based on primary data coming from surveys, social media monitoring, qualitative or observational techniques.
Following the great results we hit with our local website in France during 2 years (100% focus on inbound marketing strategy), the Ipsos headquarter launched a massive project for standardise on one unique website CMS factory all local existing websites. I was challenged to be the Product Owner and lead UX/UI design with the development agency.
This project had to answer on several specifications :
- an UX/UI easily adaptable for multi-language, more than 15 different languages, with Arabic particularities, Chineses, Japanese, Korean ideograms...;
- a list of stricts norms of accessibility for low connections and low hardware configurations;
- a strong enough CMS to support 90 website to deploy.
After set up a competition with 8 agencies, we selected the Drupal leader agency in France, Adyax, to go with us on this long collaboration mission.
Project organisation was all based on agile method, with product backlog stacked in Jira, documentation in Confluence...
Using Drupal 8 for this project let us build our own personalized deploying strategy for all countries. For exemple we adapted the website structure to avoid mistakes and simplify corporate / marketing content publication by keeping control on some parts of the tree view with the mother website : like expertises, solutions, about us sections... And others websites parts like news, studies, career are leave to local teams for contribution.
Driving the deployment strategy was a trickiest part, because most of local teams had local websites with sometimes published side projects, products / events landing pages and for most of them a long historic presence online... We had to convinced them that they kept enough ability to carry on their own digital projects with the new surrounding we gave to them.
This project lasted for one and half year between mother website launch and the deployment of 80% of local websites. My time was balanced between videoconference twice a week with all communication/marketing teams from around the world, and managing backlog's user stories.