Neoness
Paris's leading sports clubs, with a decade-long presence in France's major cities, offering revolutionary "à la carte" memberships at affordable prices
Revitalized a sports club's with a fresh brand identity and innovative website & App, boosting market competitiveness
Challenge
In light of its 10th anniversary and a significant brand overhaul, Neoness sought to redefine its customer experience, brand identity, and digital presence, including a comprehensive website redesign and a new mobile app by the end of 2019.
My challenge was to digitize the new brand identity, craft the digital customer journey, and revamp the website and member app.
Solution
I initiated the project with a workshop to identify digital touchpoints and issues, aided by cross-functional team collaborations. This led to the creation of user stories for a revamped website, instore tablet app and mobile app.
Through four ideation workshops, we refined our understanding of user needs across different stages of their journey with Neoness, from discovery to long-term usage, including a B2B angle.
This collaborative effort filled our product backlog with over seven epics and eighty user stories, managed via Jira and Confluence for efficient project transition.
I expanded the creative team with key hires and managed development with partner agencies, ensuring a cohesive project flow.
A major achievement was the development of a Design System, facilitating the rebranding and app development. This system streamlined front-end integration and reduced development costs by standardizing more than 80 scalable components.
Focus On
Despite a compressed timeline, our team's commitment ensured the brand relaunch was timely for the annual marketing campaign, successfully introducing Neoness's new era.
Impact
Conversion rate vs n-1
Churn rate vs n-1
Website bounce rate vs n-1
Having Louis on our team for Neoness's 10th-anniversary digital transformation was a true asset.
Louis's expertise and commitment played a pivotal role in revolutionizing our digital presence. He not only embraced but truly enhanced our vision for a new customer journey and digital identity. Louis led the project with a keen sense of strategy and innovation, ensuring that our rebranding efforts were not just met but exceeded.
His work has significantly contributed to Neoness's growth and competitive edge.
The Faces Behind the Magic
Brand Design: Studio Les Indiens
UI Design: Vincent Bauclin
See also
