Urban Sports Club
Active in six European countries, offers access to 8,000+ fitness clubs and over 50 activity types, presenting a dynamic fitness solution for those tapping into the growing wellness market.
Increased membership growth by 15% through innovative low-code tool implementation
Challenge
As part of its expansion, Urban Sports Club aimed to recruit new members in over twenty new cities across its operational countries: Germany, Austria, Belgium, Spain, France, and Portugal.
Solution
To achieve growth targets, I collaborated with the acquisition manager on a strategy integrating no-code tools, automation, and SEA/SMO strategy.
Our goal was to establish a landing page "factory" capable of automatically generating numerous, highly customized, pages based on the user's city and sport "persona."Using a design I created in Sketch and developed with Webflow, we set up a range of variables (text, images) and dynamically matched clubs and course types to user profiles.This approach was rolled out across more than twenty cities, tailored for eight distinct personas, resulting in nearly 150 landing pages.
These were leveraged in SEA and SMO campaigns, boosting Urban Sports Club's European membership growth by 15%. Due to the project's success, this strategy was later applied to other acquisition campaigns.
Urban Sports Club, with its presence across six European nations, offers an unparalleled fitness platform, granting access to over 8,000 clubs and featuring more than 50 diverse types of activities. This model epitomizes a versatile and forward-thinking approach to fitness, catering to investors eager to delve into the burgeoning wellness market.
Focus On
Landing page personalization
Balancing content localization and maintaining a coherent framework across each landing page.
For each template project, we broke down each element (text, image, illustration...) to define its use and utility in the goal of conversion.
Impact
membership growth through landing page
landing pages generated
venues referenced
Louis executed an exceptional mission, exceeding expectations with remarkable proactivity. He consistently anticipates technical challenges, always on hand to offer relevant solutions.
The Faces Behind the Magic
See also
