Influence4You
Leading all in one influencer marketing platform, featuring access to a network of over 210,000 influencers across all major social medias platforms
From a technological B2B tool to a comprehensive SaaS platform driven by Product-Led Growth
Challenge
The platform had been developed over the years without a clearly defined product vision, strategy, or roadmap.
The company predominantly operated under a sales-led business model, constraining its flexibility and innovation capabilities.
Also the company was struggling with substantial financial constraints, necessitating prudent resource management.
Solution
My approach was to undertake a complete overhaul, encompassing everything from the teams to the platform itself, while concurrently devising a strategic roadmap for the future.
Defining Product vision
I took steps to clarify our value proposition for our users, articulating what set us apart within the competitive influencer marketing landscape.
This proved instrumental in guiding our subsequent product decisions.
Building a Highly Skilled Team
I undertook the recruitment and training of a multidisciplinary team comprising more than a dozen members, including product managers, product designer and developers.
This team was dedicated to infusing a fresh perspective into the product.
Implementation of Agile Processes and Rituals
Agile processes, such as sprints and retrospectives, were systematically integrated to enhance our operational efficiency and agility.
These rituals within our development framework played a pivotal role in fostering collaboration and innovation among team members.
Platform Redesign
A pivotal milestone was the comprehensive redesign of the platform.
We modernized the underlying technology by incorporating AI-driven solutions to elevate the efficacy of our analytics and targeting tools.
Concurrently, we embarked on a reimagining of the user experience, rendering it more intuitive and performance-oriented.
Strategic Roadmap
A meticulously crafted strategic roadmap was set in motion, prioritizing features based on their potential impact on growth and their value proposition to users.
The roadmap's inherent flexibility facilitated swift adaptation to shifting market dynamics and evolving user needs.
Results
This transformative endeavor breathed new life into Influence4You, ushering in a product-centric culture rooted in innovation, technical excellence, and unwavering commitment to user satisfaction.
The platform now stands exceptionally well-prepared to navigate the demands of the fiercely competitive influencer marketing landscape and continue its trajectory of growth.
Focus On
The Influencer Profile.
A key feature of our influencer marketing platform, as the success of an influencer marketing campaign often depends on the selection of the right influencers.
Specifically, it hinges on the quality and engagement of the influencer's audience.
This feature was culmination of intense design iteration, user testing, development and refinement, representing a core value proposition of the platform.
It integrates over a hundred data points from nine social networks—including Instagram, YouTube, TikTok, LinkedIn, and more—through sophisticated API integration.
Impact
Annual turnover growth
Churn rate
sprints launch during my command
I worked with Louis for over two years as he was in charge of developing our platform.
Defining roadmap, product strategy, coordinating developments, and managing interactions with sales and customer service management (CSM). He successfully established the foundations for a scalable, evolvable product that meets the standards of a B2B SaaS.
I highly recommend him for new assignments.
The Faces Behind the Magic
Product Design: Marion Lesaigle
See also
