Maison Fragile

French tableware brand renowned for its exquisite porcelain crafted in Limoges by skilled artists.

Luxe & e-commerce

Setting up an e-commerce platform and digital growth strategy for a Luxury tableware brand

DesignOps
Experience Design
Lead Gen
Brand identity design
Maison Fragile
French tableware brand renowned for its exquisite porcelain crafted in Limoges by skilled artists.

Solution

My approach encompassed 4 key projects:

Digital Brand Identity and UI Guidelines

Initially focused on packaging and offline communication, the brand lacked a cohesive digital identity. My initial step was to catalogue digital components and develop an UI Kit.

This included revamping the logo with new usage guidelines and revising the color scheme to brighter tones with hexadecimal references for digital consistency.

Website Overhaul with Shopify

Evaluating the team's digital proficiency and the website's functional requirements led me to select Shopify for its user-friendly interface and low maintenance costs.

Within a month, we transitioned from a WordPress-based site to Shopify, ensuring a seamless migration.

Product Descriptions and Photography

The choice of a seamless template necessitated a comprehensive overhaul of product catalog visuals and descriptions.

I created a Photoshop template to standardize pack shots and situational images, producing over 230 refined photographs for the launch.


Comprehensive AARRR Marketing Funnel

Concurrent with website development, I established a marketing strategy based on the AARRR model (Awareness, Acquisition, Activation, Retention, Referral).

This involved implementing analytical tools (Google Analytics, Search Console, HotJar), setting up digital marketing accounts (Facebook Business Manager, Google Ads, Google Merchant Center), and launching email automation campaigns with 22 tailored templates in English and French.This strategic overhaul aimed to elevate Maison Fragile's digital presence, enhancing both consumer engagement and business growth.

Impact

+20%

e-commerce growth

-15%

Bounce rate

+120

Referenced products

The Faces Behind the Magic

Photography: Dimaj Studio

See also